Smaller businesses usually have limited budgets and need some time to make a stable groundwork to start growing. That’s why you should have access to tools, apps, and software that can help you scale up your business effectively. However, some of these tools can be pricey and are intended for bigger businesses and companies, making them an unprofitable investment for small businesses.

Luckily, there are a lot of useful apps with reasonable prices, made exactly with smaller businesses in mind, to help them get to the next level. The app market is constantly growing and new apps are popping around the clock. That is why it is smart to be up-to-date and use the most recent, high-quality apps.

Here are the top 10 apps for smaller businesses to use in 2021.

1. Handwrytten

To keep pace with the rising number of competitors that use personalization, your small business needs a way to effectively create and send gift cards, birthday wishes, or business letters. Handwrytten offers just that—a simple, but still creative and effective way to create birthday cards, thank you cards, or personalized cards with a customer’s name and a small note.

Letters are written using AI-powered robot-writing hands that resemble human handwriting and you can enrich it with many templates and other visuals.

Handwrytten can also automate the creation of cards and schedule the delivery to fit the desired date and time.

Handwrytten Service for Business


2. PomoDoneApp

Productivity is essential for every small business in 2021 and it is a never-ending challenge. You can always find ways to be more productive and PomoDoneApp offers a vetted approach to boosting productivity.

It is based on the Pomodoro technique principles incorporated in this app, you will effectively balance between working (for 25minutes) and taking a break (for 5 minutes). PomoDoneApp also helps to track and analyze the time you spend completing tasks across Trello, Asana, Jira, and other task management platforms.



3. Navexa

If your industry is investing and you are just starting or simply want to make things easier, then Navexa is the app for your small business. It provides metrics and tools for the analysis of your investment portfolio.

This app's features are fit to work with NASDAQ & NYS funds, S&P 500 index, and other popular juggernauts. The best thing is that Navexa offers intelligent analysis of all your investment data to help you make informed, data-driven decisions, at a more than affordable price.

Navexa Portfolio Tracker


4. Wiza

LinkedIn is a powerful business platform, swarming with all kinds of professionals and businesses. Smaller businesses should definitely use LinkedIn to scale up their business and build their presence.

Wiza is an app for automating LinkedIn Lead generation. It saves searches from LinkedIn sales navigator and verifies and extracts email addresses by creating downloadable lead lists. That way, you will have a pool of relevant leads and their email addresses without manually collecting them. It is a true time-saver.

Wiza LinkedIn Lead Generation App


5. Evernote

Every small business faces a lot of challenges with storing and jotting down all that information and ideas, especially in the beginning. Therefore, it is important to have an app at the tip of your hands, to effectively note everything down. Evernote is somewhat an older app but is still a versatile solution for smaller businesses in 2021.

Some of the best features include integration with other popular productivity tools like Gmail, Slack, etc. It also supports document scanning, well-optimized search options (like handwriting search), and creates a centralized, in-app workspace for your team’s insights and notes sharing.

Evernote Note Taking App


6. Mailchimp

Made for small businesses, Mailchimp is an all-encompassing solution to build your audience and extract valuable insights. It comes with a lot of other features like creating email campaigns, automating customer journeys, and linking it with a wide range of tools and platforms.

The best thing is that it helps you extract valuable insights from all its features, on a deeper level, so you can measure the effects of your marketing efforts. It is also versatile, offering various useful options to use with each of its features, like survey-auto-tagging.

Mailchimp Marketing Platform


7. HelloSign

In the times of the COVID-19 pandemic, all businesses are more actively shifting towards digital. Business activities like meetings, payments, and even signatures are becoming contactless. Among many apps invented to make things contactless, HelloSign specializes in creating eSignatures.

This app takes care of legal aspects like signing different paperwork effectively and securely. It comes with features like making an audit trail, branding, data validation for all your documents, depending on the plan you choose. Various integration options are also included so you can seamlessly connect it with Salesforce, cloud solutions, etc.

HelloSign E-Signature Software


8. Slack

It is important to have an effective way to communicate and exchange information within your team. Slack is an app that does this and includes an array of communication & sharing options like audio and video calls with rich chatting options.

Slack basically creates a virtual office for your business and allows the team to have resourceful conversations and create dedicated channels according to the project, customer, etc. You can also cross-connect with other businesses to join forces virtually or open important discussions.

Slack Business Communication Platform


9. Xero

With Xero app, you can handle all your accounting endeavors hassle-free. This app is designed to help with a multitude of activities like sending invoices, paying bills, bookkeeping, and tracking expenses.

It allows small businesses to connect with their banks to get automatic feeds to track their money. There are a lot of additional features like sales tax calculation, multi-currency conversions, and many other features for generating valuable reports.

Xero Accounting Software


10. PicMonkey

If your small business is active on social media, then you need an app to help you create engaging content. PicMonkey will help you take care of your visuals by offering basic photo editing options (crop, rotate, exposure) coupled with advanced ones to enrich your content.

That way, you can tweak your photos by using striking effects, including graphics and logos, etc. PicMonkey has a vast stock photo and template library categorized to specifically fit Facebook, Instagram, YouTube.

PicMonkey Photo Editor


Final words

Small businesses should be creative and inventive when they start out. The path to building a proven pattern that standardizes your business activities might be a long one and you need to be ready to experiment and improvise.

These 10 apps to have in 2021 will back you up and ease off some of your regular activities. You will have more time to focus on building your strategy and figuring out how to level up your business.

About the author:

David Wachs David Wachs is a serial entrepreneur, David's latest venture, Handwrytten, is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. Developed as a platform, Handwrytten lets you send notes from your CRM system, such as Salesforce, the web site, apps, or through custom integration. Used by major meal boxes, eCommerce giants, nonprofits and professionals, Handwrytten is changing the way brands and people connect.

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