Marketers invest lots of time and effort to plan and draft enticing emails with intriguing subject lines to increase open rates. However, have you wondered why sometimes, even though you have given your all, your email open rate still disappoints?
Email signatures are one massively overlooked part of email marketing. Most businesses use the signature area to insert their logo and contact information, but that's about it. As you are about to see, you can reap many benefits if you use the email signature area properly. This article will tell you how to turn this neglected area of your business communication into a potential conversion goldmine, so keep reading!