One thing marketers seem to never have enough of is time. There is always a need to juggle between testing out new ways to approach communication and channels they use, handling CRM and sending out content to all of the stakeholders.
Search engine optimization is a long-term process that requires attention and time. You can see the first SEO results only in a couple of months. Therefore, a detailed SEO strategy is really important so that whatever you do has a real effect on your marketing performance and eventually increases your productivity as a specialist.