Sales negotiations are crucial to growing your business. Negotiation is all about creating value for your customers. To become a master negotiator, you want to close sales faster and gain more value from each deal.
No matter what type of business you run, sales is a necessary part of your company’s growth. You could manage without marketing or HR, but sales – not so much. Unfortunately, sales is also one of the most difficult aspects of running a business, especially if you’re in the B2B sector.