Marketers invest lots of time and effort to plan and draft enticing emails with intriguing subject lines to increase open rates. However, have you wondered why sometimes, even though you have given your all, your email open rate still disappoints?
How are the Wizard of Oz and online businesses alike? It’s fair to assume that the author, L. Frank Baum, wrote a children’s novel and not a customer-relations manual. However, there are some valuable aspects of the story that can come quite handy when it comes to connecting with customers. (And it’s more fun this way, isn’t it?)